Branded Residences — The Investor Case

## Why Branded Wins Branded residences sell at a 25–60% premium over comparable non-branded inventory. The premium is justified by hospitality services, design DNA and the resale liquidity that comes from a globally recognised brand. ## When the Premium Pays Back Branded resale typically beats non-branded by 8–12% per annum in tier-1 communities. The premium is usually paid back within 4–5 years. ## The Active Pipeline Aman Residences, Bvlgari Lighthouse, Mandarin Oriental Downtown, One&Only Branded Towers and Six Senses Residences The Palm.