Cookie Policy

Terms and Definitions

1. "Policy" means this Personal Data and Cookies Policy available online at: https://serdar.ae/terms/
2. "We", "Our", "Us," etc., as well as the "Operator" means SERDAR PROPERTIES Limited Liability Company (Broker ORN: 30683, Address: Office: 1306, Westbury Office Tower, Business Bay, Dubai, UAE, e-mail: info@serdar.ae
3. "You", "Yours", etc., as well as the "Personal Data Subject" means our counterparty under the User Agreement, which may be an individual who uses the Site in the manner and on the terms established by the User Agreement.
4. "User Agreement" means an offer regulating the using the Site by Users available at: https://serdar.ae/privacy-policy/.
5. "Personal Data" means any information that relates to an identified or identifiable natural person. An identifiable person is a person who can be identified directly or indirectly, in particular by reference to such identifiers as name, identification number, location data, online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
6. "Personal Data Processing" or "Processing" means any action (operation) or a set of actions (operations) performed with or without the use of such tools with Personal Data, including collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, transfer (distribution, provision, access), depersonalization, blocking, deletion, destruction of Personal Data. Personal Data Processing is carried out by mixed (including automated) processing.
7. "Automated Personal Data Processing" means Personal Data Processing performed using computer technology.
8. "Confidentiality of Personal Data" means a mandatory requirement for Us or another person who has gained access to Personal Data not to allow their distribution without the consent of the Personal Data Subject or other legal grounds.
9. "Personal Data Depersonalization" means actions performed to make it impossible, without the use of additional information, to determine whether Personal Data belongs to a specific Personal Data Subject.
10. "Site" means Our website addressed at https://serdar.ae.
11. "Cookies" means a small text file placed by the Site system on Your computer or device when, for example, You visit specific sections of the Site and(or) when You use certain Site features.
12. "GDPR" or "Regulation" means General Data Protection Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons concerning the processing of their Personal Data and on the free movement of such data, repealing Directive 95/46/EC as amended it by amendments, changes and additions applied from time to time and included in the national legislation of the participating countries.
13. "California Online Privacy Protection Law" or "CalOPPA" means the California Online Privacy Protection Act.
14. "California Consumer Privacy Act" or "CCPA" means the first comprehensive privacy law in the United States, passed in late June 2018, introducing various privacy rights to California consumers.
15. "U.S. Privacy Act 1974" or "UPA" means the Privacy Protection Act, which governs the handling of Personal Data of US citizens or US residents.
16. "PECR" means Privacy and Electronic Communications Regulations (EU Directive) 2003.
17. "UAE data protection and privacy laws" means all and any laws and regulations governing Personal Data Processing, including, but not limited to (1) Dubai Data Protection and Privacy Law, (2) Federal Data Protection Law (Law No. 45 of 2021), effective January 2, 2022, (3) Constitution of the United Arab Emirates (UAE), (Federal Law No. 1 of 1971); (4) Crime and Punishment Law (Federal Law No. 31 of 2021 repealing Federal Law No. 3 of 1987); (5) Cybercrime Law (Federal Law No. 5 of 2012 on Combating Information Technology Crimes) (as amended by Federal Law No. 12 of 2016 and Federal Decree-Law No. 2 of 2018); (6) Communications Regulation Law (Federal Law under Decree 3 of 2003, as amended), including regulations/policies adopted by the State Telecommunications and Digital Regulatory Authority (TDRA) regarding the protection of telecommunications consumer data in the UAE.

Subject and Grounds for the Personal Data Processing

1. Subject. The provisions of this Policy apply to Our Processing of Your Personal Data arising out of Your use of the Site performed based on Your acceptance of the User Agreement.
2. Grounds. The basis for the processing of Your Personal Data is always Your consent. Without agreeing to the terms of this Policy, We will not be able to fully ensure the fulfillment of obligations under the agreements concluded with You (including, but not limited to, the User Agreement).

Policy Acceptance

In this Section, You can learn about the actions entailing Your consent to the Processing of Your Personal Data (Processing Consent).

You provide Processing Consent by performing at least one of the following actions:

• Clicking any button on the Site that is directly or indirectly related to the Processing Consent, or performing actions equal to such clicking;
• Submitting any form on the Site that involves the transfer of Personal Data;
• Using the Site in any other way that involves the Processing of Personal Data.

Purposes of Personal Data Processing

We process Your Personal Data for the following purposes:

1. To provide You with the services available on our Site;
2. To communicate with You regarding inquiries, feedback, and customer support;
3. To send marketing materials and newsletters (with Your consent, before unsubscribing);
4. To comply with applicable legal and regulatory requirements;
5. To improve the functionality and user experience of our Site;
6. To maintain internal records and databases;
7. To protect against fraud and ensure the security of our Site.

Legal Grounds for Processing

We process Personal Data based on the following legal grounds:

• Your explicit consent;
• The necessity to perform a contract to which You are a party;
• Compliance with legal obligations to which We are subject;
• Our legitimate interests, provided they do not override Your fundamental rights and freedoms.

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance Your browsing experience. Cookies are small text files stored on Your device that help us:

• Remember Your preferences and settings;
• Understand how You interact with our Site;
• Improve site performance and functionality;
• Deliver relevant content and advertisements.

Types of Cookies We Use

1. Essential Cookies - Required for the basic functionality of the Site. These cannot be disabled.
2. Analytics Cookies - Help us understand how visitors interact with the Site by collecting anonymous data.
3. Functional Cookies - Remember your preferences (language, region, currency) for a personalized experience.
4. Marketing Cookies - Used to deliver targeted advertisements and measure campaign effectiveness.

Managing Cookies

You can control and manage cookies through Your browser settings. Most browsers allow You to block or delete cookies. However, blocking essential cookies may affect the functionality of the Site.

Data Security

We implement appropriate technical and organizational measures to protect Your Personal Data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission via SSL/TLS encryption;
• Access controls limiting data access to authorized personnel only;
• Regular security assessments and updates;
• Secure storage of Personal Data on protected servers.

Your Rights

Under applicable data protection laws, You have the following rights:

1. Right of Access - You can request a copy of Your Personal Data that we hold.
2. Right to Rectification - You can request correction of inaccurate or incomplete data.
3. Right to Erasure - You can request deletion of Your Personal Data under certain circumstances.
4. Right to Restrict Processing - You can request limitation of how we process Your data.
5. Right to Data Portability - You can request Your data in a structured, machine-readable format.
6. Right to Object - You can object to processing based on legitimate interests or direct marketing.
7. Right to Withdraw Consent - You can withdraw Your consent at any time by contacting us.

To exercise any of these rights, please contact us at: