## Why Branded Wins
Branded residences sell at a 25–60% premium over comparable non-branded inventory. The premium is justified by hospitality services, design DNA and the resale-liquidity that comes from a globally recognised brand.
## The Active Pipeline
Aman Residences, Bvlgari Lighthouse, Mandarin Oriental Downtown, One&Only Branded Towers, Six Senses Residences The Palm and St. Regis Residences in Downtown.
Lifestyle
The Rise of Branded Residences in Dubai
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